In May 1999, 3PAR recognized the emergence of a new IT architectural approach called utility computing. Utility computing enables IT organizations to deliver software and service through server and storage virtualization. It is a platform for the delivery of utility service, cloud computing over the web and a new generation of Service-Oriented Architecture (SOA)-based applications. It was developed to serve as the storage foundation of utility computing and designed to work with server virtualization technologies to create a complete utility computing environment. 3PAR delivers a smart (self-managing), thin (inherently efficient) and ready (resiliently adaptable alternative to traditional storage through the application of internal, array-based virtualization and is able to respond instantly to changing business demands, cutting total cost of data by 50%.